GET TO KNOW ME
Let's talk about your brand.
Every conversation starts with listening. Tell me where you are, and we'll figure out where you're going.
WRITE TO ME
WHO I AM
I've spent years reading brands before they could read themselves.
My name is Bige. I'm a brand strategist based in Zürich with a career that has deliberately crossed sectors — from beverages and institutional branding to cultural heritage management, baby & mother fashion, and now independent consultancy.
I started Anla because I kept seeing the same pattern: brands with real potential, struggling to articulate what made them distinct. I'm not here to give you a template. I'm here to listen — carefully, curiously, and with the kind of attention that most consultants skip. Then I build something that's entirely yours.
"The best brand strategies don't feel like strategies. They feel like clarity."
WHAT I BRING
Deep listening
I hear what brands say — and what they don't. The gap between the two is usually where the work begins.
Storytelling
Every brand has a story worth telling. I find the thread and pull it through everything.
Trend spotting
I've always been drawn to what's next before it arrives. Cultural shifts, consumer shifts — I connect the dots early.
NPD obsession
New product development isn't just launch planning. It's listening to a market that hasn't spoken yet.
EDUCATION
UNDERGRADUATE
Economics
The analytical foundation — understanding markets, behaviour, and value.
POSTGRADUATE
Arts & Cultural Heritage Management
Where strategy meets culture — the lens through which I read every brand.
BY THE NUMBERS
15+
Years across brand strategy, digital marketing, and cultural heritage
3
Sectors mastered — commercial brands, cultural institutions, and digital presence
2
Brands founded — Anla Consultancy and Deux Lapins, a premium lifestyle brand
Ready to find
your colour?
I work with a small number of brands at a time — so that every client gets the attention they deserve. The first conversation is always free.
LET'S TALKBased in — Zürich, Switzerland
Working with — brands everywhere
Email — bigeduyulmus@gmail.com
Languages — English, Turkish, German
Response within 48 hours.